Cohort Retention: A Key Metric For Startup Success
Track new users over time, group by first use date, and define active users with meaningful actions. Time periods matter, don't misinterpret data with wrong metrics.
In the world of startups, understanding user retention is crucial for success. In a recent episode of Startup School, David Lieb, a partner at Y Combinator, delves into the concept of cohort retention. This method helps founders track how many new users continue to engage with their product over time, providing a clear picture of whether they’ve created something people truly want. Key Takeaways Cohort Retention Defined: Track groups of new users over time to see how many return. Defining Cohorts: Group users by when they first used the product. Active User Actions: Choose mean...