Chatbots That Act Less Human Get More Donations, Study Finds
Charities using personified chatbots may see negative impact on donation attitudes. Research finds logical appeals work better than emotional ones when requesting donations.
This is a Plain English Papers summary of a research paper called Chatbots That Act Less Human Get More Donations, Study Finds. If you like these kinds of analysis, you should join AImodels.fyi or follow us on Twitter. Overview Study examined how chatbot personification affects donation behavior Used 76 participants in 2x2 experiment design Compared personified vs non-personified chatbots Tested emotional vs logical persuasion approaches Found personification can negatively impact donation attitudes Logical appeals worked better than emotional ones Plain English Explanation...