Hyper-Personalisation In Marketing: 2025's Norm
AI integration boosts creativity and dev efficiency in 2024. 2025 predictions: hyper-personalization in marketing, AI's eco-impact assessed via ESG, tighter regulations, and expanded use cases post-EU AI Act.
This is my submission for the 2025 New Year Writing challenge: Predicting 2025. AI exploded in 2024, with ChatGPT and Claude becoming staple tools for many in my industry. Generative AI saw greater integration with existing software, supporting creatives and developers alike by it embedding itself seamlessly within existing processes. AI is certainly here to stay, and here are my predictions on its continued evolution as we head into 2025: Hyper-personalisation in marketing will become the norm AI will enhance personalisation by leveraging real-time data analysis across multiple points, pred...